Cuatro Pinos
Branding project for Cuatro Pinos
Objective
This project is aimed to create a branding suite for Cuatro Pinos, your cozy retreat in the heart of the Piney Woods of Texas. This family-owned and operated business offers a charming escape from big-city living to rustic comfort in their rental cabins. Nestled amidst nature’s embrace, each cabin exudes warmth and character, inviting you to unwind and recharge.
Ideation
Research
Logo Design
Photo Editing
Social Media
Brand Guidelines
Consumer Touchpoints
Project Scope
Process
I started this project by researching competitors in the area, finding visual inspiration, and developing a logo for Cuatro Pinos, which translates to Four Pines. The business owner requested a logo that pays homage to the four children of the family, which is also reflected in the business’ name.
Once completed, I designed brand guidelines for the company to utilize in future
brand development. Along with the brand guidelines, a unique pattern, paper system, signage options, and branded consumer touchpoints were created to ensure versatility in the ways Cuatro Pinos can reach its audience.
Inspiration
For this project, I was inspired by the natural beauty of the Piney Woods. Surrounded by huge pine trees, this area exudes warmth and character, inviting you to unwind and recharge.
After gathering images that portrayed the same feelings, I developed a visual inspiration board to guide me through my design process and ensure all assets continuously maintained this feeling of comfort.
